08 Ağustos 2022
We would like to talk about a concept that the Bosch brand has given to the business world. We have saved the connection of this issue with the door sector for last.
As those in the world of construction and production know well; While Bosch offers blue colored products for professionals in areas with heavy use and heavy workload, the products offered to amateur home users are green.

The color of high performance: Blue
Expectation from blue colored hand tools; exposure to more frequent and longer use, as well as some additional features, a higher performance in short, the expectation is undoubtedly lower from amateur models that appeal to home users, for example.
While "classification of products according to performance" is a common concept in established sectors such as automobiles, hand tools and household appliances, we rarely see this comparison reach the end user level in the world of doors.
So, what are the types of structures that deserve high-performance doors, where doors will be exposed to more frequent and longer use, or some special features will be sought, in other words?
For example, if we talk about automatic sliding doors;
According to the data collected by our service teams; “Communal living and working areas such as markets, supermarkets, airports” lead the way in frequency and intensity of use.

When we leave aside the frequency and intensity of use, the examples we can talk about in terms of "special quality" and "high performance" sought in doors are;
it could be.
As a result;
Drawing attention to the "special qualities" of the doors, especially the "frequency and intensity of use", can help protect the long-term economic interests of investors and users.